SORTD PICK
TYPICAL SHELF
- Made from real tomatoes
- Visible chunks, seeds and herbs
- Richer, more natural flavour
- Highly processed and refined
- May contain additives and preservatives
- Milder taste and uniform texture
We say no to bad choices.
So you never have to.
Sortd is building the Middle East's most trusted commerce platform where every product earns its place through rigorous, scientific and verified quality standards.
4 / 4 gates passed
No to big brands that cut corners. No to fruit lacking sweetness and crunch. No to eggs that skip lab tests. No to milk with growth hormones. No to veg that arrives wilted and bruised. No to sugar hiding behind other names. No to palm oil dressed up as vegetable oil. No to juice that is mostly sugar syrup.
More choice hasn’t made it easier to buy better.
So we read the labels, run the tests and make the call — before anything reaches you.
Choose better
What goes in the basket matters.
We choose products for what is actually in them, not for what the front of the pack says.
See our standard
Choose better. What goes in the basket matters. We choose products for what is actually in them, not for what the front of the pack says.
Know better
Good food starts with a good label.
Every product is checked past the claim — ingredients, nutrition, sourcing and lab results.
What we check
Know better. Good food starts with a good label. Every product is checked past the claim — ingredients, nutrition, sourcing and lab results.
Feel better
Less guesswork. More good food.
No label decoding, no endless comparison. If it is on Sortd, it already passed.
Browse the shelf
Feel better. Less guesswork. More good food. If it is on Sortd, it already passed.01 / 03
Four questions, before anything reaches a shelf.
Every product runs through the same four gates, in the same order. A product that fails any one of them does not get listed.
Gate 01Passed
Is this worth evaluating?
Gate 02Passed
Does it meet scientific standards?
- 03
Gate 03Checking…
Can we trust the supplier?
- 04
Gate 04Up next
Would our experts recommend it?
Passes all four → listed
Fails one → never listed
The same product.
Two different answers.
What changes when a product is chosen for quality instead of for margin. Same category, same shelf, different call.
Everything here earned its place.Seventeen categories.
Twenty-eight products.
The entire shop today. Every one of them cleared the same four gates, and the range only grows when something new earns its place.
Nut butter
Oats
Porridge
Chia seeds
Chips & crisps
Energy bars
Chocolates
Protein bars
Peanuts
Coming next — fresh produce
What we ban, and why.
Every ingredient is reviewed for what it is, what it’s there for, and whether it belongs.
01
Hidden sugars
- Maltodextrin
- Invert syrup
- Dextrose
- High-fructose corn syrup
Why
Sugar under another name, listed low enough that “sugar” never appears near the top.
Found in
Cereals, flavoured yoghurt, bars, sauces.
02
Disguised fats
- Palm oil
- Palm olein
- Hydrogenated fats
- Interesterified fats
Why
Hidden behind “vegetable oil”. We ask for the oil, named.
Found in
Biscuits, noodles, spreads, bakery fats.
03
Growth hormones
- rBST
- rBGH
Why
Raises yield, not quality. Suppliers declare it; we test against the declaration.
Found in
Undeclared or untested dairy.
04
Artificial sweeteners
- Aspartame (E951)
- Sucralose (E955)
- Acesulfame K (E950)
- Saccharin (E954)
Why
Sweeter and cheaper than sugar. We would rather it were simply less sweet.
Found in
Diet drinks, sugar-free sweets, protein powders.
05
Synthetic preservatives
- Sodium benzoate (E211)
- BHA (E320)
- BHT (E321)
- Sodium nitrite (E250)
Why
Shelf life is our problem, not yours.
Found in
Soft drinks, bread, cured meats, sauces.
06
Artificial colours
- Tartrazine (E102)
- Sunset Yellow (E110)
- Carmoisine (E122)
- Ponceau 4R (E124)
Why
Added to make food look like something it isn’t.
Found in
Sweets, soft drinks, icing, savoury snacks.
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